One of the biggest myths stopping people from switching to solar?

“It’s too expensive.”

I wanted to bust that myth and show how not switching is actually costlier in the long run.

The goal was to create a top-of-funnel WhatsApp message that didn’t feel salesy — but still grabbed attention, educated, and nudged action.

The challenge: WhatsApp is a personal space. Messages need to be short, relevant, and high-value — or they get ignored (or worse, blocked).

The strategy was to flip the script:

Don’t sell solar.

Sell the cost of not switching.

Here’s how I did it:

• Hooked with contrast: ₹2.2 lakh vs ₹15 lakh — a powerful visual and financial comparison, placed right at the top

• Made it scannable: Short sentences, bold subheads, emojis for visual breaks — designed for quick reading

• Used everyday math: Broke down ₹3,000/month to ₹15 lakh over 25 years — made the long-term pain real

• Positioned the product as relief: Framed solar as a way to escape rising bills, not just another thing to buy

• Ended with a strong CTA: A direct link to book a solar consultation, with a soft opt-out line to build trust

Tone: Conversational, not corporate.

Structure: Problem → Insight → Relief → Action.

• Higher open and read rates compared to previous WhatsApp messages — driven by the relatable pain point and clear visual hook

• Spike in consultation bookings within the first 48 hours

• Significant drop in opt-outs, proving the message hit the right tone

• Message was adapted and reused across email and Instagram DM with minimal edits — extending campaign mileage without reinventing the wheel