Who Am I?

I build brands that people remember.

I’m Himani – a content strategist, marketer, and copywriter with 15 years of experience shaping narratives that don’t just inform but stick. My journey? Think of it as a high-stakes marketing campaign with a few plot twists.

It started in the newsroom at Hindustan Times, where I learned to thrive under pressure, mastering the art of precision and storytelling amidst a whirlwind of reporters, editors, and tight deadlines.

Then came DK Publishing, where I got to play in the literary universe — writing a Star Wars book in collaboration with Disney and Lego. (Yes, it’s on Amazon. No, I won’t sign your lightsaber.)

Next, I dove into digital media at Tripoto, leading content creation, managing freelancers, and orchestrating influencer campaigns with 400 creators. The result? Over 2.3 million views in just six months.

At SolarSquare, I led marketing efforts, building strategies that fuelled lead generation, branding, and digital presence.

Now, as a freelance content marketer, I help startups fix low-converting websites, craft targeted email campaigns, and create social media messaging that works — so your brand doesn’t just exist, but thrives.