Website Copy That Converts, Not Just Sits There.

A pretty website is nice.
A website with the right words? That’s what makes people stay, click, and buy.

If your website copy is:

🚨 Bland, confusing, or forgettable
🚨 Not converting visitors into leads or customers
🚨 Making you cringe every time you read it

Then it’s time for an upgrade.

I Write Copy That Actually Works.

(And by ‘works,’ I mean engages, persuades, and sells.)

Case Study

Website Copywriting for Cumin Co.

  • Cumin Co. was launching a premium cookware brand in a competitive market. They needed website copy that:

    • Clearly showcased the benefits of their non-toxic, stylish cookware.

    • Created excitement and made shopping seamless.

    • Educated visitors on the advantages of safe, sustainable cookware.

    • Built long-term brand affinity with a quirky, fun, yet aspirational voice.

    1. Defining the Brand Voice:

      • The brand needed to be informative yet playful—balancing health-conscious messaging with a modern, design-driven appeal.

      • I studied brands like Our Place and Caraway to understand their storytelling techniques and infused Cumin & Co.’s copy with a similar aspirational yet relatable tone.

      2. Structuring for Conversion:

      • The homepage instantly highlights the key benefits: non-toxic, stylish, and designed for Indian cooking needs.

      • Product pages focus on health benefits, functionality, and Instagram-worthy aesthetics.

      • Calls-to-action drive immediate purchases while reinforcing long-term brand love.

      3. Refining the Messaging:

      • Simplified technical details into engaging, benefit-driven copy.

      • Used language that speaks directly to target audiences: young professionals, design-conscious millennials, and home cooks passionate about health and aesthetics.

      • Addressed key pain points—concerns over toxins in traditional cookware, frustration with poorly designed pots, and the desire for functional yet stylish tools.

  • A website that makes shopping effortless and enjoyable. The copy builds excitement around the brand, turning cookware into a lifestyle choice rather than just a purchase. Visitors immediately grasp why Cumin & Co. stands out—premium quality, non-toxic materials, and a brand personality that’s as fun as it is trustworthy. The site doesn’t just sell cookware; it sells the joy of cooking with safer, better tools.

Udit & Niharika Joshi
Founders, Cumin Co

“Himani came highly recommended by a friend, and now We get why. Launching a new brand is a whirlwind — so many moving pieces, so many ways to get the website copy wrong. But from our first conversation, she just got it.

Sharp, witty copy that doesn’t just fill space but actually makes people want to read & take action. She took our rough ideas and turned them into a brand voice that felt bold, confident, and completely us.

If you want website copy that drives results, talk to Himani. Seriously, don’t wing it.”

Other Websites Featuring
My Work

Choose a Plan That Fits Your Needs

Plan One

Copywriting Only — Words That Sell

Perfect if you already have a designer and developer but need copy that actually works.

✅ Clear, engaging, and conversion-focused website copy

✅ SEO-friendly writing to help you rank & attract the right audience

✅ Brand messaging that stands out and connects

✅ A structure that keeps visitors taking action

Plan two

Copywriting + Design & Development

For those who want a complete website revamp —words, visuals, and tech that work together.

✅ Everything in the Copywriting Only plan PLUS:

✅ Custom website design—modern, user-friendly, and built for conversions

✅ Smooth development—fast, mobile-responsive, and SEO-ready

✅ A seamless, strategy-driven website from start to finish

(I team up with designers and developers I’ve personally vetted — people I’ve worked with, trust, and know deliver great results — so you get a website that’s worth every penny.)

Who this is for ✅

✔ Startups & businesses that want to sound sharp, not stale.

✔ Experts & service providers who need words that work, not just fill space.

✔ Anyone tired of weak messaging that doesn’t sell, engage, or stand out.

Who this is not for ❌

❌ People who think “words are just decoration” (they’re your silent sales team).

❌ Anyone hunting for cheap, AI-generated fluff that sounds like everyone else.

❌ Those happy with boring, forgettable copy that collects dust instead of leads.

If none of the above fit your needs, reach out! I’ll help figure out how I can add value.

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