Marketing collaterals aren’t just about looking pretty.
They’re decision-making tools.
Whether it’s a brochure, a pitch deck, or a lead magnet —
the goal is simple: move the buyer one step forward.
So when I create collaterals,
I don’t start with what you want to say.
I start with what they need to hear.
It’s about structure.
It’s about story.
But mostly — it’s about usefulness.
Because the best collaterals don’t convince.
They help people decide.
Case Study
Lead Magnet for Solarsquare
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Most homeowners are interested in solar.
But they’re also confused.
Is it worth the money?
Will it work for my roof?
How long before I start saving?
The problem?
Too much information online — and none of it tailored to Indian homeowners.
We needed a simple, trustworthy guide that could educate and convert.
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Instead of promoting products, we focused on empowering the buyer.
We built a lead magnet that answered every big question a homeowner has before going solar:
How does solar actually work? (explained simply)
What’s the real cost vs savings over time?
What are the common myths and mistakes to avoid?
Is my home even right for solar? (includes a handy checklist)
We included subtle brand reinforcement throughout — installation shots, real examples, and ended with a crisp 2-pager on the brand, its benefits, and what sets it apart.
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22% of guide downloaders booked a consultation.
Promoted via:Meta lead ads
WhatsApp campaigns
Organic Instagram content
Partner channels and local networks
Shreya Mishra, Founder, SolarSquare
“Himani brings good clarity of thought and strategic direction to content efforts. She understands content holistically — text & visual appeal wise. She helped us raise the bar of our visuals and content at SolarSquare.”
